Privacy Statement


This privacy statement is issued by Ants Technology & Consulting BV. When we refer to “ANTS”, “we”, “us” or “our” in this privacy statement, we refer to Ants Technology & Consulting BV, which is responsible for the processing of your data. ANTS respects your privacy and is committed to protecting your personal data. This privacy statement informs you about how we look after your personal data when you visit our website (regardless of where you visit it from) and tells you about your privacy rights and how the law protects you.

Please also use the glossary to understand the meaning of some of the terms used in this privacy statement.

1. Important information and who we are

Purpose of this privacy statement

This privacy statement aims to provide you with information about how ANTS collects and processes your personal data through your use of this website, including data you provide through this website when you sign up to our newsletter, purchase a product or service, or enter a competition participates. This website is not intended for children and we do not knowingly collect information about children. It is important that you read this privacy notice together with any other privacy or fair processing notices that we may issue on specific occasions when we are collecting and processing personal data about you so that you are fully aware of how and why we use your data use. This privacy statement supplements and is not intended to replace other statements.


ANTS is the controller and responsible for this website. If you have any questions about this privacy statement, including requests to exercise your legal rights, please contact us.

Contact details:     
Ants Technology & Consulting BV
Blauwwater 17
5951 DB Belfeld (NL)
[email protected]

You have the right to file a complaint at any time with the Dutch Data Protection Authority (AP), the supervisory authority in the Netherlands for data protection issues. However, we would appreciate the opportunity to address your objection before approaching the AP. Therefore, please contact us in the first instance.

Changes to the privacy statement and your obligation to inform us about changes

This version was last updated on September 18, 2018. It is important that the personal information we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

External links

This website may contain links to external websites, plug-ins and applications. If you click on those links or enable those links, third parties may collect or share information about you. We do not control these external websites and are not responsible for their privacy statements. When you leave our website, we recommend that you read the privacy statement of each website you visit.

2. The data we collect about you

Personal data or personal information means any information about an individual from which that person can be identified. This does not include data whose identity has been removed (anonymous data). We may collect, use, store and transfer different types of personal data about you and we have grouped these types as follows:

  • Identity Information - This may include your first name, maiden name, last name, username or similar identifier, marital status, salutation, date of birth and gender.
  • Contact Information – This may include your billing address, delivery address, email address and telephone numbers.
  • Financial information – this may include your bank account and payment card information.
  • Transaction data – this may include data about payments to and by you and other data about services and products you have purchased from us.
  • Technical data – this may include your internet protocol (IP) address, your login information, browser type and version, time zone and location setting, browser plug-in types and versions, operating system and platform and other technology on the devices that you use for access to this website.
  • Profile Information – This may include your username and password, purchases or orders you have made, your interests, preferences, feedback and survey responses.
  • Usage Data – this may include information about how you use our website, services and products.
  • Marketing and Communications Data – This may include your preferences in receiving marketing from us and our third parties, and your communications data preferences.

We may also collect, use and share aggregated data, such as statistical or demographic data, for any purpose. Composite data may be derived from your personal data, but is not legally considered personal data, as this data does not directly or indirectly reveal your identity. For example, we may aggregate your usage data to calculate the percentage of users who go to a specific feature of a website. However, if we combine or relate aggregate data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data, which will be used in accordance with this privacy statement.

We do not collect any special categories of personal information about you (this includes information about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect information about criminal convictions and violations.

If you do not provide personal data

Where we are required by law to collect personal information, or under the terms of a contract we have with you and you do not provide that information upon request, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may be forced to cancel a product or service you have with us. In this case, we will inform you at that time.

3. How is your personal data collected?

We use different methods to collect personal data from and about you:

  • Direct interactions. You can provide us with your identity, contact and financial information by completing forms or by corresponding with us by post, telephone, email or otherwise.
    This includes personal data that you provide when you:
  • You request our services or products;
  • create an account on our website;
  • subscribe to our service or publications;
  • ask us to send marketing to you;
  • enter a competition, promotion or survey;
  • give us feedback.
  • Automated technologies or interactions. While you are interacting with our website, we may automatically collect technical data about your gear, browsing actions and cartridges. We collect this personal data by using cookies, server logs and others similar technologies. We may also receive technical data about you if you visit websites that use our cookies. See our cookie policy on our website for more information.
  • Third parties or publicly available sources. We may collect personal data about you from various collect or receive third parties who have your consent to provide your information to us or from publicly available sources.

4. How we use your personal data

We will only use your personal data when the law allows us to. In most cases, we will use your personal data in the following circumstances:

  • When we need to perform the contract we enter into or have entered into with you.
  • When it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
  • When we have to comply with a legal or regulatory obligation.

In general, we do not rely on consent as a legal basis for processing your personal data other than in connection with sending you direct marketing communications from third parties via email or text messages. You have the right to withdraw your consent to marketing at any time by contacting us.

Purposes for which we use your personal data

Below we set out in a table format a description of all the ways in which we intend to use your personal data, and which legal bases we rely on to do so. In addition, where appropriate, we have identified our legitimate interests.

Please note that we may process your personal data for more than one legal basis, depending on the specific purpose for which we are using your data. Please contact us if you need information on the specific legal ground we rely on to process your personal data where there is more than one legal ground in the table below.


Kind of data

Legal basis for the processing including the basis of a legitimate interest

To register you as a new customer

(a) Identity
(b) Contact

Execution of a contract with you

Process and deliver your order including:
(a) Management of Payments, Fees and Expenses
(b) Collection and recovery of amounts owed to us

(a) Identity
(b) Contact
(c) Financial
(d) Transactions
(e) Marketing- and communicatie

(a) Execution of a contract with you
(b) Necessary for our legitimate interests (to recover debts owed to us)

Controlling our relationship with you includes:

(a) Notifying you of changes to our terms or privacy policy

(b) Asking you to leave a review or participate in a survey Enabling you to enter a prize draw, competition or fill out survey

(a) Identity

(b) Contact

(c) Profile

(d) Marketing- and communication


(a) Execution of a contract with you

(b) Necessary to comply with a legal obligation

(c) Necessary for our legitimate interests (to keep our records up to date and to study how customers use our products/services)

Enable you to enter a prize draw, contest or complete a survey

(a) Identity

(b) Contact

(c) Profile

(d) Usage

(e) Marketing- and communication

(a) Execution of a contract with you

(b) Necessary for our legitimate interests (to study how customers use our products/services, develop them and grow our business)

Operate and protect our business and this website (incl. troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)

(a) Identity

(b) Contact

(c) Technical

(a) Necessary for our legitimate interests (to run our business, provide administration and IT services, network security, to prevent fraud and in the context of a business reorganization or group restructuring)

(b) Necessary to comply with a legal obligation

To provide you with all relevant content and advertisements from the website and measure or understand the effectiveness of the advertisements we may serve to you

(a) Identity

(b) Contact

(c) Profile

(d) Usage

(e) Marketing- and communication

(f) Technical

Necessary for our legitimate interests (to study how customers use our products/services, develop them, grow our business and inform about our marketing strategy)

Using data analytics to improve our website, products/services, marketing, customer relationships and experiences

(a) Technical

(b) Usage

Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website current and relevant, to develop our business and to inform about our marketing strategy)

Make suggestions and recommendations to you about goods and services you may be interested in

(a) Identity

(b) Contact

(c) Technical

(d) Usage

(e) Profile

Necessary for our legitimate interests (to develop our products/services and grow our business)


We strive to provide you with options regarding the use of personal data, particularly in marketing and advertising.

Promotional offers from us

We may use your identity, contact, technical, usage and profile information to form a picture of what we think you might want or need, or be interested in. In this way we decide which products, services and offers could be relevant to you (we call this marketing).

You will receive marketing communications from us if you have requested information from us or purchased goods or services from us or if you provided us with your details when you entered a competition or registered for a promotion and, in either case, you have not registered opted out of receiving that marketing.

Third Party Marketing

Before we share your personal data with a company outside the RUBIX GROUP for marketing purposes, we must first obtain your explicit consent.

Sign out

You can ask us or third parties to stop sending you marketing messages at any time by contacting us at any time.

When you opt out of receiving these marketing messages, this does not apply to the personal data provided to us as a result of the purchase of a product/service, registration for warranty, experience with a product/service or other transactions.


You can set your browser to refuse all or some browser cookies, or to warn you when websites place or use cookies. If you disable or refuse cookies, please be aware that some parts of this website may no longer be accessible or work properly. For more information about the cookies we use, please visit our cookie policy, which is published on our website.

Target change

We will only use your personal information for the purposes for which it was collected, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you would like to receive an explanation of how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal data for an unrelated purpose, we will inform you and explain the legal basis on which we do this.

Please note that we may process your personal data without your knowledge or consent, in accordance with the above rules, where required or permitted by law.

5. Disclosure of your personal data

We may need to share your personal data with the third parties set out below for the purposes set out in the table in Section 4 above.

Internal Third Parties as set forth in the Glossary.
• Third Party Third Parties as set forth in the Glossary.
• Third parties to whom we decide to sell, transfer or transfer parts of our business or assets to merge. On the other hand, we may seek to acquire or merge with other companies. If there is in If there is a change in our business, the new owners may use your personal data in the same
manner as described in this privacy statement.

We oblige all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third party service providers to use your personal data for their own purposes. They may only process your personal data for the stated purposes and in accordance with our instructions.

International transfer

We guarantee that your personal data is protected by requiring all companies with which we share your personal data to follow the same rules as when processing your personal data.

When we transfer your personal data outside of the EEA, we guarantee a similar level of protection by ensuring that at least one of the following safeguards is in place:

  • We only transfer your personal data to countries deemed by the European Commission to provide adequate protection of personal data. For more information, visit European Commission: Adequacy of the protection of personal data in non-EU countries.
  • When we use certain service providers, we may use specific European
    Commission-approved contracts provide personal data with the same protection grant as in Europe. For more information, visit European Commission: Model contracts for the transfer of personal data to third countries.
  • When we use providers in the US, we may transfer data if this part
    part of the Privacy Shield, which applies to personal data shared between Europe and the US demands similar protection. For more information, visit European Commission: EU-US Privacy shield.

Please contact us if you would like more information about the specific mechanism we use when transferring your personal data outside the EEA.

Data security

We have put in place suitable security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized manner, altered or disclosed. In addition, we limit access to your personal information to those employees, agents, contractors and other third parties who have a business purpose for this information. They will only process your personal data on our instructions and they are bound by a duty of confidentiality.

We have put in place procedures to address alleged personal data breaches and will notify you and any applicable regulatory authority of a breach where we are legally required to do so.

Data Retention

How long will you use my personal data?

We will retain your personal information for as long as necessary to fulfill all the purposes for which we collected it, including to meet any legal, accounting or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we do those purposes through other means, and applicable legal requirements.

The information on retention periods for the different aspects of your personal data is available in our retention policy, which you can request from us by contacting us.

9. Your legal rights

Under certain circumstances, you have rights under data protection law in relation to your personal data. You have the right:

  • Request access to your personal data (also known as “request for data by a data subject"). For example, you can receive a copy of the personal data we hold about you and you can check whether we are processing it lawfully.
  • Request correction of the personal data we hold about you. This way you can have any incomplete or inaccurate information we hold about you corrected, although we need to verify the accuracy of the new data you provide to us.
  • Request erasure of your personal data. For example, you can ask us to delete personal data or delete them when there is no good reason to continue processing them. You have it too right to ask us to delete or remove your personal data when you have successfully exercised your right to have objected to processing (see below), where we may need your information
  • have processed unlawfully or when we are obliged to delete your personal data in order to comply with the comply with local legislation. Please note, however, that we may not always be able to fulfill your request for erasure for specific legal reasons for which you, if any
    application, will be notified at the time of application.
  • Object to processing of your personal data where we are acting in a legitimate interest rely (or on that of a third party) and there is something in your particular situation that makes you want to object
    object to processing on this basis, as you believe it affects your
    fundamental rights and freedoms. You also have the right to object when we processing personal data for direct marketing. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information that protect your rights and freedoms to cancel.
  • Request restriction of processing of your personal data. So you can ask us the processing suspend your personal data in the following scenarios:
    (a) if you want to establish the accuracy of the data;
    (b) where our use of the data is unlawful but you do not want us to erase it;
    (c) when you want us to keep the data even though we no longer need it, because you need to establish, exercise or defend legal claims;
    (d) you have objected to our use of your information but we need to verify that we overriding legitimate grounds to use them.
  • Request the transfer of your personal data to you or a third party. We provide you, or one by you chosen third party, in your personal data on a structured, frequently used, by a machine readable format. Please note that this right only applies to automated information for which you initially gave us permission to use the information, or when we use the information have to perform a contract with you.
  • Withdraw consent at any time when we rely on consent for the processing of your personal data. However, this does not affect the lawfulness of the processing before you have withdrawn your consent. If you withdraw your consent, we may may not provide products or services to you. In this case we will inform you at the moment that you withdraw your consent.

    If you wish to exercise any of the above rights, please get in touch using the contact details in section 4.

Usually no cost

You do not have to pay a fee (or to exercise the other rights) to access your personal data. However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

What we may need from you

We may request specific information from you to confirm your identity and your right to access your personal data (or to exercise your other rights). This is a security measure that ensures that personal data is not disclosed to anyone who has no right to receive it. We may also contact you to request more information in relation to your request so that we can respond more quickly.

Maximum time to respond

We aim to respond to all legitimate requests within one month. Occasionally it may take longer than a month if your request is particularly complex or if you have made a number of requests. In that case, we will inform you about this and keep you informed.

Word list


Legitimate Interest means our company's interest in conducting and managing our business so that we are able to provide you with the best services/products and the best and safest experience. We consider and weigh any impact on you (both positive and negative) and your rights before processing your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required to do so by law or consent). You can find out more about how we balance our legitimate interests against any potential impact on you in relation to specific activities by contacting us.

Performance of Contract means the processing of your personal data where this is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.

Compliance with legal and regulatory obligation means the processing of your personal data where it is necessary for compliance with a legal or regulatory obligation to which we are subject.


Internal third parties

External third parties   Third parties other than our internal third parties. For example, our IT service providers, professional advisors
(such as lawyers, bankers, auditors and insurers), regulatory and other agencies, and our marketing agencies.